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Emotional Connections

As a herd of Moose employees continues on through the SXSW extravaganza, we’ve been taking detailed notes to give you a glimpse into a few of our favorite weekend sessions. From Potterization to gamification, here are a few highlights.

Potterize It! Sharing the Magic of Fan Culture

Harry Potter rocks – we all know this, but what is it that has been keeping fans engaged for over 10 years? Once you know the answer to this question you’ll not only possess the secret to brand loyalty, but complete fandom.

Learn from Fan Fiction
It’s important to understand that with today’s technology, you not only have to connect with your consumers in real life, but you have to create virtual relationships as well – and nurture them!

Turn Passion into Career
Have you heard of What once started out as a small website created by a Harry Potter super-fan, eventually created an even larger fan following, but the creator didn’t stop there. He took that same inspiration and created Hypable.

Everyone, take note!
Everyone from libraries and small businesses to non-profit organizations have a lot to gain from these insights. Getting back in touch with your fan base doesn’t mean you have to go to extreme lengths including a large ad spend. Start small. Find an idea that resonates with your audience and you might be surprised to find out how fast word can spread.

Follow the presenters @melissaanelli, @mutabilis, @travelingheidi, @bphuettner and @sims.

How to Keep Loyal Consumers Engaged by Shaking Sh*t Up

Brands like Thrillist and Jack Threads are doing it right. Keeping loyal customers by occasionally changing up the game. Here are a few key insights that can be learned from these two innovators.

Know Your Audience: Yes, it seems fairly obvious, but the fact is, gaining the trust of your audience is huge when it comes to keeping your loyal customers engaged.

Keep Your Head on a Swivel: Allow a click to buy service. Don’t just dangle products or info in front of your readers without providing a solution – tell them it’s hip then let them buy it; curate an experience and let them take action.

Be Realistic: You shouldn’t be looking at content as a cost or profit center. Instead, it should be all about the value to the user.

6 Months Ago is NOT today: Know that what you’re doing today isn’t and shouldn’t be what you’re doing tomorrow. Keep asking yourself what else you can do for your consumers.

Use these 4 key insights to step out of your comfort zone and shake things up on the outside, but remember to do the same internally. Create a culture where it’s not just a job, it’s a career.

Follow the presenter @BenjLerer.

Gamify & Socialize: Beyond Buzzwords

Today, it’s important to design with a new generation and their new way of thinking in mind. Gamification is becoming the norm – and not just for selling products, but for running a business. Let’s take a look at a few quick tips to improve your gaming!

  • The most powerful aspect of gaming is not competition but cooperation. The math of teamwork says that every individual is 25% more productive with the overlap of skills.
  • Use gaming to enhance behavior that’s already there, or intrinsic behavior and behavior that’s related. You can’t try to turn spinach into banana splits.
  • Once you get people to believe in virtual rewards it doubles behavior. You can also create a system of virtual rewards to change behavior. What’s the power of virtual goods? Think of the Nike brand – they sell a $7 shoe with $123 of brand added on.
  • In a company or with consumers, privileges are like levels in a game.

Follow the presenters @bingfish and @BradStone.

What are your thoughts on Potterization, gamification and shaking sh*t up? Share your idea with us @moosylvania.

And don’t forget to follow us @moosylvania and @theloudfew for live updates from #SXSWi and more tips for your interactive marketing strategy.