Being in account service has taught me a lot of lessons. Whether it’s organization, presentation skills, patience, collaboration or many others, I’ve learned how to become more effective and in turn, deliver better overall service to each brand I work on.
Know When to Push Back
One of the most important lessons is knowing the right way (and time) to push back. Whether it’s feedback or new direction, it’s critical to understand not only how to deliver your point of view but when it makes sense to do so. It’s not always easy, but it’s an important part of the job.
Trust Your Expertise
As an agency, we do our homework, thoroughly brainstorm, employ strategic planning and deliver marketing strategies and tactics aimed to help solve our client’s specific challenges. We have a pulse on new trends and technology, as well as extensive experience to know what combination will give our clients proven, measured results. Trust this process and have confidence in your agency’s expertise when managing client feedback.
Don’t Be Afraid to Stand Your Ground
Sometimes, our visions don’t align. When this happens, it’s our job to take a step back and reevaluate. If we still believe our recommendation is right, it’s important to show how and why this path makes the most sense. I’ve found clients respect us for standing our ground. They understand and appreciate that we have their best interests in mind – we’re pushing back because we want the best possible outcome for our clients.
What is #TheBestResult when we work collaboratively with our clients? To arrive at the best possible solution – one where everyone is happy with the outcome.
Have your own gem of wisdom to share? Hit us up on Twitter at @moosylania. We’d love to hear from you.