Redefining Promotions with Digital EQ
When you look through a lens of friendship instead of marketing, you start building brand activities differently. So when you create Promotions using the social and emotional intelligence strengths of our Digital EQ philosophy, they’re even more powerful.
Rather than the one-time burst of engagement typical of a traditional sweepstakes, we aim to create Actionable Content that enriches the relationships between brands and their consumers. And while Actionable Content typically creates an increase in activity, generates more fans and expands reach, the main goal is still developing friendships.
Delve into our latest musings, case studies and Moose Tracker case studies on Digital EQ Promotions—or as we call it, Actionable Content.