Making Advertising Authentic with Digital EQ
It’s a fact, Millennials don’t like to be marketed to, so to strike up a great conversation, advertisers have to have something truly interesting to say. And we’re all about interesting.
We know from experience, that to start a conversation, you’ve got to know your audience. Which is why our brainstorms all center around the person the brand is targeting. From there, we use Digital EQ to get creative, reaching people with fresh messaging in places they ready to listen—maybe online videos, creative web design, digital ads or even old school print.
Once the convo has been started, there’s always a strategy in place to keep the banter going. Drive online. Drive in-store. Wherever it is, we want the friendship to continue growing.
Check out our latest advertising work, blogs and MooseTrackers.