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Emotional Connections

Emotional Connections

Digital EQ Helps Media Reach Further

The message is important, but it has to reach people to make an impact. Digital EQ, a.k.a insight through emotional intelligence, helps us determine where people are most likely to listen to brand messages and engage back.

During the research phase, we paint a vivid picture of a day-in-the-life of the target friends. We’re talking a minute-by-minute snapshot of phone activity, media consumption, music preferences and gaming tendencies. This helps us figure out where to seed message that will spark a conversation.

Digital media buying gives us more access to analytics, which means our media people can set up KPIs (key performance indicators) and meet them. That calls for constant monitoring and human insight—which is why we love our number-crunching analysts and social media gurus.

Media is how we reach out to make connections for our brands. Check out our latest thoughts on the subject.

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