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Friendship Management

Friendship Management

Going Beyond Experiential & CRM with Digital EQ

Our Digital EQ philosophy is all about shifting focus from marketing to friendship – and as with any relationship, a friendship between a brand and its consumers takes nurturing.

So where others use Experiential Marketing and CRM (Customer Relationship Marketing) programs for building customer loyalty, we see avenues for nurturing friendships.

Just like you make it a habit to invite your friends to events or parties, send them personal notes and let them into your inner circle, the best brands think of their consumers.

After all, what’s a better guarantee for brand loyalty than an active friendship?

How are brands tackling Friendship Management? Check out our latest blog posts, work and Moose Tracker case studies.

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