We Treat People Like People, Not Users
As a digitally-led agency, we’re constantly thinking up ways to improve people’s experience online and off. From experiential events to custom-built websites, we literally put ourselves in the mindset of the people interacting with our brands. Best practices are guiding principles, but they can never outweigh Digital EQ when it comes to creating seamless Human Interactions.
Digital EQ combines the insight of analytics with the passion of human emotion to make deeper connections.
When designing Human Interaction for the web, we start with a content strategy and sitemap, which guides how the person will move through the site. Once it’s functional, we starting testing, in a process called QA (Quality Assurance). This is where we break, crash, explore, reroute and rewrite code to create the perfect experience.
Want to know how Human Interaction translates to all of our services? Read on friend.