Our Ongoing, Proprietary Studies
For the past few years, we’ve been surveying and conducting panels with Millennials.
They are a driving force among consumer culture and understanding how they interact with brands and technology helps guide brands in developing their own digital emotional intelligence.
We’ve explored Millennial purchasing behavior and brand loyalty (spoiler alert: they’re more loyal than you think). We’ve delved into their path to purchase and mobile usage.
And we’re continuing the conversations with them all the time. Check out our current and past research—and stay tuned for what we’re cooking up next.