Digital EQ Builds Strategy Around People
Some call it strategy. We actually refer to it as Social Psychology because brand strategy should always start with the study of people—the people behind the brand and the people your brand touches. Through our Digital EQ process, we get to know your target friend up close and personal, using emotional intelligence research.
Once we’ve mapped out exactly who your brand’s target friend is—we’re talking social activity, personality quirks, even their buying habits—our team starts to design a digital marketing strategy around their lifestyle. We focus on finding mutual interests, building authentic messaging and curating lasting connections.
Here’s some of our latest work, thoughts and trends on Social Psychology.