Dudes, instead of sitting back and asking your audience “What’chu talkin’ ‘bout?” we should be creating an experience for our audience to start talking about using a smart mix of experiential marketing and digital.
People are sharing on social 24/7, but what is your audience really buzzing about? Usually, they’re posting about content they are actually experiencing, like funny cat videos or watching the latest episode of their favorite zombie show. As marketers, we need to create an experience that will spark people to start talking about your brand.
If you choose to follow the Five Golden Rules Of Social Media Marketing, your brand will need to continuously push out genuine, interesting and relevant content, and what’s more genuine than being at an actual event? Event marketing allows your consumer to experience your brand in-person then share their experience through social.
Mixing Social Media Marketing And Event Marketing:
- Decide What You Want People Talkin’ About Shape your event to the topic of conversation you want your audience to start spreading. Use event signage to promote hashtags, picture sharing and tagging.
- Choose Where You Want People Talkin’ Strategically choose a social network for your audience to engage during and after the event.
- Create An Experience Fans Can Talk About Let your influence happen naturally. Make a brand commitment to interact with your audience in a real physical environment and create an authentic experience. For instance, if you have a new flavor launch, reach out to consumer where they would be consuming your product and make it a memorable experience by connecting through their interests, be it music, sports, fashion, etc.
- Keep the Conversation Going Engage with fans throughout the event and keep conversation flowing long after on social networks
Don’t sit back and ask your audience, “What’chu talkin’ ‘bout?” Create an event that starts the positive conversation about your brand.
Tell us about some of your favorite campaigns that combine social and experiential marketing on Twitter.