Best Buy Survey: Apps driving smartphone adoption, 40% of consumers plan to upgrade to a smartphone within 12 months 

  We have stated in major publications like Ad Age, Adweek, Businessweek, WSJ among others that within the next 12 months, the smart phone will be the number one way consumers access the web.  This survey proves it.  Cell phones outrank computers 3 to one.  For smartphone penetration to exceed computer penetration 1/3 of the market would need a smart phone.  The numbers are already approaching the 1/3 mark and according to the Best Buy survey, purchase intent of all who do not have a smart phone is 40% will buy within the next year.

With the smart phone becoming the #1 way people access the web, every marketer needs a smart phone strategy.

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