A lot of agencies have experience judging creative competitions. Those same judging principles apply to a review like this.

If you choose to participate in a review that includes 100 agencies, you have to go in knowing it's not physically possible for the client to read every word or even review every page of every response.

That means you have to go in with either enough reputation to leap to the finalist list or you have to completely captivate with your first viewed page.

Anything else goes in the reject pile.

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