Rodney’s suggestion for Mobile and Shopper Marketing to complement experiential.

Bravo to Haier for thinking smart with little budget and making hay.

Expanding Haier's Home Tour each year is a good build on owning the experiential space in the category. Haier has also been a participating sponsor of the NBA Nation tour.

It seems, given Haier's primary distribution is through discount retailers like Walmart and Target, mobile and shopper marketing could be the perfect complement on the horizon for next year.

Using tools like SpyderLynk, that enable people to snap pictures of logos and bar codes with the camera on their phone at POS and tour appearances to receive more product information and chances to win special savings and prizes, and Deal Chime that shoots geo-based, retail specific digital offers to phones and e-mail while customers are reviewing products at events and in-store, is in sync with experiential marketing and Haier's core customer base.

Additionally, finding other complementary purveyors in the retail footprint and cross merchandising via shopper marketing displays, in-store media, circulars and at experiences, will provide incremental awareness, simplify customer shopping and provide partner funds to further expand next year's tour.

Cool beverage samples in the fridge and ice cream in the freezer to play up Haier's ability to cool off summer heat, laundry detergent and fabric softner dryer sheet samples that include peel off savings for Haier on-pack, a clothing partner hanging next to the dryer, a house wares partner that makes laundry bins, baskets and other materials, and relevant TV programs, like the NBA, playing on the big screens with a few celebrity appearances from a player or TV show star at select events all hold great possibility. 

If done correctly, the house itself could make appearances at key retail locations in exchange for incremental cross-merchandising opportunities in store.

Congratulations and good luck on your next endeavors.

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