Good summary.

Here's a thought for youtube and advertisers alike.

Take a product like Klickable, that allows viewers to click on objects in a video for links and tags that create pop ups with more information while the video plays uninterrupted. Allowing youtube users to tag and hotlink items within home video content with the Klickable tool will enable each person to make their own personal statement with every video they forward.

Suddenly, they're becoming the John Madden's with magic instant replay tools that illustrate their comments.

The Klickable tool would be available and brought in part by a sponsor.

Sponsors would frame the content and based on user tags and clicks, the content would change or update their offer.

This is a hybrid between texting and video viewing, that is personalized and plays perfectly into the mobile web. Text a friend your video link with embedded comments will elevate the entire texting phenomenon.

Pretty simple and the technology already exists.

Monetizing home videos is really not at the top Google or youtube's to-do list. But this platform can help quickly migrate youtube into a more intuitive Web 3.0 interface, especially given the new opportunities to upload directly from smart phones and the ability to take into consideration location as an added dimension.

Read Full Article