The obama logo did not just *poof* become itself.

 Here, Sol Sender (Strategist, and he of the AWESOME name) - tells us how his chicago firm, VSA partners, created the Obama logo. Great insight into the creative process of a politics --- and how his team reinvigorated what had been a very tired and unstimulating brand market with a simple story told graphically well. 

Part 1:

Part 2:

thanks to blake, for the tip!