The NFL has a long history of consistently delivering a coveted male audience and being rewarded handsomely for doing so.

According to Forbes, The NFL in totality is worth $33.3B, up from $11.6B 10 years ago.
19 NFL teams are valued at over $1B. The New York Yankees are the only MLB team worth more than $1B. The most valuable NBA team, the New York Knicks is valued at $613M.

Major League Baseball's 30 clubs are worth $14.1B all in, up from $6.6B 10 years ago. The NBA teams are worth $11.4 billion from $5.3 billion, and the NHL, $6.6B from $3.6B.

Six of Forbes Top 10 Most Valuable Sports Franchises in the world are NFL teams.
1. Manchester United $1.8B
2. Dallas Cowboys $1.6
3. Washington Redskins $1.5
4. New England Patriots $1.32
5. New York Yankees $1.3
6. Real Madrid $1.29
7. Arsenal $1.2
8. New York Giants $1.18
9. New York Jets $1.17
10. Houston Texans $1.17

The NFL achieved this position by being relentless in understanding and delivering it's large core audience.

MLB wouldn't allow Michael Vick on the field because MLB is "America's past time" and an "affordable family sport" that generates the majority of its revenue from licensing and ticket sales. That's why so many deserving players, who have done what most would deem lesser offenses than Michael Vick and many other Hall Of Fame NFL players, are purposely being kept out of the Baseball Hall Of Fame.

Baseball revenues include $670M in TV rights, licensing $3.3B, $505M in corporate sponsorships, 79.6M fans in stands that net out to over $2B in ticket and stadium sales.

The NFL nets well over $4B in broadcast rights, $3B in licensing, $785M in sponsorships, over 17.6M fans that net out over $1B in stadium sales, and still more revenue is earned through other special content and individual team deals.

According to Michael Vick's federal indictment, when dogs at his Bad Newz Kennels lost a fight, or didn't perform, they were regularly killed. Methods included electrocution, drowning and in one instance "slamming" the dog onto a concrete floor.

Vick is a good fit for a league dedicated to beating-itself every year by rolling with the punches and pulling out all the stops.

In an odd way, he is now in a similar position as his canine victims. He has to perform every time. If he fails early on, there won't be room for him in the NFL. You can also be certain that the players across the line from him are motivated to take him down.

"Vick Victorious!" or "Vick Slammed Down"? Either way, avid fans of the sport will be watching, betting and evaluating him based on his physical performance.

The NFL will review at the end of the season, determine which moves were good and which were bad as they plot their next playbook for global domination in the sports world.

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