MOOSYLVANIA. Join the Brand.


As 2016 comes to an end, we reflect on the year – what we did well, where we fell short, what things we’ll never forget and what things we wished never happened. This feeling of nostalgia is not escaping me this year, as I end my 40th and begin my 14th at Moosylvania.

As you’d expect, I’ve seen a lot of changes in my tenure. But I’ve also seen a company and community of people dedicated to preserving what makes this place special. How do we do it? We dig deep and reignite what drives us. And for me, there have been – and continue to be – triggers that motivate and inspire me, not just as a Mooser but as a marketer.


This is a fast-paced industry, and it’s easy to get caught up in the latest fad or what a client wants you to do and lose sight of the agency’s identity and goals. Keeping an eye on the target and looking forward rather than backward are the hallmarks of our founder Norty Cohen’s leadership. Truthfully, it’s not always been easy keeping up with his vision, but it has always been reassuring and inspiring that it’s there. That it’s rooted in experience…and a little eccentricity. That it’s always pushing us forward.


Let’s face it – we spend more time with our colleagues than we do with our families and friends. These groups are not typically one in the same, but at Moose, those lines tend to blur. It’s a culture thing, I guess. There are no offices and little privacy, so everyone knows a lot about each other. There is a hierarchy, but there’s no one who is too senior to do a particular task. And there’s a shared practice that no one gets left behind – meaning, we don’t go home until we’ve helped (or at least offered to help) our swamped colleague.  


All agencies tout their creative chops, but working in a creative environment is more rewarding than producing a killer campaign for a client. Yes, that’s awesome, but just being around creative people day in and day out – people who push you to think differently, to challenge convention – it’s invigorating! It makes all the other things (that we don’t need to mention) worthwhile.


A pillar of Moosylvania is ‘next man up’. When it’s your turn, step up and lead – in big or small ways. This way of thinking is responsible for my career trajectory. I was always willing to try new things and to take on more responsibility, and when opportunities arose, I jumped on them. And in some cases, I even asked for them. In some of these jumps, Moose was taking a risk on me too – perhaps a calculated risk, but not one I regard with any less gratitude or enthusiasm.

So there it is – the keys to longevity in an agency…but not just any agency. #ProudMooser #Antlers4TheWin