Trends are constantly changing, and right now bigger is better and less is more when it comes to designing for desktop and mobile at a web development agency.
It’s 2013, and full-width websites are becoming more common, while 960 pixel grids and width constraints are becoming a thing of the past. Developers are seeing fewer images and more icons, CSS3 shapes and patterns. Minimalist landing pages and bold colors are taking over. The old parallax ways we once used to know are extinct. Now, parallax is becoming a complex animation strategy used to efficiently demonstrate the product or service.
Responsive web design is now the new norm. With broader web font availability, designers have more fonts to choose from, so typographic websites are more accessible. As our desktop and mobile screens both continue to grow, so do our designs. Remember having to zoom to click a link from your phone? Thankfully, buttons are getting bigger, so we can zoom less and click more easily.
Full-screen images are being used to efficiently present the message and provide users with an emotional experience. The term “hamburger menu” you often hear in digital world is here to stay. With rapid growth of mobile usage, web developers and designers are implementing mobile-style navigation into desktop sites. With ability to control any element on the website with scrolling, scrolling is being used more as a slider or a joystick
What does this mean for web developers and interactive designers?
We need to adapt and innovate. The plan is to follow new trends, as well as to set newer trends. Image-heavy websites are thing of the past. If it takes you more than three seconds to load a website on mobile device or desktop, you need to reconsider your design strategy. Responsive web design is great when planned and strategically executed. Our goal is to create kick-ass websites, presenting product or a service in such a creative way, that in ten seconds or less, you know exactly what you are in for.