Everybody has 300 friends.

Everybody shares.

Everybody publishes lifestyle content.

Everybody promotes themselves.

Everybody wants to be entertained.

Everybody has a short attention span.

Everybody believes their friends more than you.

Everybody knows you are marketing to them.

In the social eco-system, all content is equal whether it's from the brand, their fans or paid influencers. But when it comes to effectiveness, there's no better investment than building a fan base. Our studies show that friends and family influence brand adoption 2.5x more than TV, paid social and YouTube ads combined. And that doesn't stink.