Marketing Matters Sirius XM
Moosylvania Founder, and author Norty Cohen digs deeper into the Top 100 Brand study on the Wharton School of Business Marketing Matters Sirius XM radio show.
Hosts Americus Reed and Barbara Kahn discussed the brands that dropped off the list. The brands that climbed, and why more retailers are thriving versus CPG brands.
Plus Cohen explains why some top 'status' brands may no longer be ranking.
"The only way that a brand is going to connect, truly with a consumer, is by doing something more for them and taking some sort of action and… working harder -- not just checking boxes."
Click the link to hear the most recent Marketing Matters episode.