Think: “It’s Not About Me, It’s About You,” - Brands in 2020


To create actionable messaging and actionable campaigns, brands have to know what matters to their fans and deliver appropriate and engaging responses.

Over 1/4 of Millennials say their favorite brands support their values.

QuarterFact
57percent 1

57%
of Millennials say it’s important that brands personalize content in order to drive purchase.

92%
of Millennials say their favorite brand provides a product/service that makes their life better.

92percent
selfish fact

Millennials and Gen Z are redefining the term ‘selfish.' Even Millennial-approved Matthew McConaughey (almost ½ of his followers are Millennials) says that, every once in a while, ‘you have to fish for yourself.’

The term selfish is being seen as a synonym for self-care and for recognizing that everything people do is personal and understanding that personal makes people more empathetic.

Source: Helixa, 2020 Source: The Rachel Hollis Podcast, 2020

Brands that understand how to promote the selfless side of selfish, without sacrificing how to connect personally, win in Millennials' search to make their world a better place.

So, how do brands check both boxes of thinking big and activating personally? That's our specialty. 

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