Take a page
from our book
We developed our unique take on advertising from our long history of independent Millennial and consumer research. To learn more about how we think, check out these nifty must-reads written by Moosylvania Founder Norty Cohen.
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The Participation Game
HOW THE TOP 100 BRANDS BUILD LOYALTY IN A SKEPTICAL WORLD
By: Moosylvania Founder Norty Cohen
The Participation Game examines how and why consumers adopt brands. Based on four years of consumer research and 3,000 case studies, the book explores the variables that drive consumers to participate in their favorite brands. Workbook activities provide a logical next step for marketers.
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Join the Brand
BUILDING LOYAL COMMUNITIES AND THE NEED FOR BELONGING
By: Moosylvania Founder Norty Cohen
Building off The Participation Game, Join the Brand dives into the psyche of brand fans to understand how they find belonging and amplify messages within the brand’s community. Through research, case studies, infographics and exercises, Join the Brand answers the question, “How Does Your Brand Become A Sticker On A Laptop?”
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Check out some of our most recent case studies to see how we apply this thinking to our brands.
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