WELCOME TO CAMP MOOSE!

Greetings prospective Moose Interns! Camp Moose is our intense summer internship program designed to give you valuable real-world experiences in the marketing field. Take a look around and tour our great site to find out if you have what it takes to be an intern at Moosylvania Marketing. As a “camper,” you are able to apply for a position as an Art Director, Copywriter or Account Service Intern. Make sure you apply early. Competition for bunkmates can get a little rough. See you soon!

Earn Your Antlers

NITTY-GRITTY

Looking forward to spending an adventure-packed summer at Camp Moose? Our intense summer internship program is designed to give you valuable real-world experiences in the marketing field. Moosylvania welcomes the best and brightest “campers,” but before the fun must come the rules: • You must be at least 21 by first-day orientation (no exceptions!) • Tell us what position you are applying for: Account Service, Art Director or Copywriter (prove your commitment – pick only one!) • You must turn in the following materials: o Resume o Intern assignment based on chosen position (see below) o Portfolio o Video (everyone at Moosylvania uses their creative sides everyday – you’ve got 60 seconds to show off yours)

STEP 1

Salute the Moose: Remember Important Dates
• Application Due January 22, 2010
• Call Backs By February 12, 2010
• Interviews Begin March 12, 2010
• Camp Moose June 7 - August 13, 2010

STEP 2

Talent Show: After you have chosen a position to apply for, show off your smarts, style and determination by completing the corresponding intern assignment. For assignment instructions visit our website at moosylvania.com, and click on the campfire.

ACCOUNT SERVICE

Assignment

Pick an existing packaged good on the market today (other than Nike products, Coca-Cola products, Pepsi products or Apple products) and consider the current marketing campaign for that product. Please select a campaign that includes more than just a TV ad (a campaign with an experiential event component, a PR component, etc).

:: First Task:

Develop the creative brief that resulted in that marketing campaign. What challenge did the client ask the agency to solve? Include all the components found in a typical brief (background, situation analysis, target consumer information, objectives, strategies, etc.) using any means necessary to complete the brief (draw your own conclusions when the information cannot be found).

:: Second Task:

Research the activation the agency developed for the current campaign. What additional ideas do you have to add to the campaign? What did the agency miss? And, why do your ideas make sense for the brand and campaign? Think conceptually, think 360º beyond what the current campaign does. Develop your own ideas and relevant ways you can reach the consumer. This could include digital, advertising, promotions, media, PR, or whatever is the right way to accomplish the task set forth by the client. Be sure to include social media in your plan. Identify several ways they could use media like Twitter, Facebook, etc. to interact with their consumer. We want to see how well you can sell an idea to a client. So, add 60 seconds to your video submission to explain your marketing strategy. Walk through your ideas in the way you think they’ll best be sold. Think from a client’s perspective: how does this enhance the brand’s awareness/image in the market place? The format and the way the information is communicated should be presented in a creative, organized, concise manner that is easily understood and captures the attention of your audience. Imagine you are presenting to the client. How you present the assignment and your additional ideas is up to you.

ART DIRECTOR INTERNSHIP

Art Directors will have active opportunities to learn the business while filling a support role on all projects.

Specifically:

:: Program Ideation:

Work with team members to develop integrated ideas for marketing programs.

:: Design:

Explore a wide range of techniques and mediums to create cohesive campaigns and programs for our brands.

:: Execution:

Set a high standard for quality and take pride in seeing projects through from beginning to end.

Assignment

Develop an identity for a new brand of chewing gum with exotic, on-trend flavors. The brand name is VIVE, and there are three varieties: acai, goji berry and elderflower. It will be offered in grocery stores and convenience stores. Your target is 21 to 39 year olds, equally male and female. Your desired tone is sophisticated, vibrant, energetic, bold, and above all, premium.

:: First Task:

Provide a logo exploratory for the VIVE brand.

:: Second Task:

Develop a unique package design.

:: Third Task:

Create a print ad.

:: Optional:

Explore any additional media that could support the brand (ex. in-store display, website homepage).

Portfolio

Your portfolio should consist of work that you feel accurately portrays your style and skill set – and defines your creative process. We don’t just want things to look great, we want designers who can think conceptually and strategically and come up with a compelling visual that shows a strong thought process and understanding that goes beyond a beautiful finished project. Specific examples we are looking for include packaging design, poster design and a range of type-based projects with multiple pages (ex: a newsletter, a book), logo design and interactive design (if available).

COPYWRITER INTERNSHIP

Copywriters will have active opportunities to learn the business while filling a support role on all projects.

Specifically:

:: Program Ideation:

Develop concepts for a variety of marketing programs, create identities and personalities for brands, collaborate with team members to explore interactive and experiential initiatives and learn to think strategically across all mediums and audiences.

:: Creation:

Write headlines for a variety of assignments, craft support copy for marketing programs (invitations, signage, newsletters), research and report relevant information to the team and be a part of the final presentation.

:: Execution:

Generate and organize copy files and other documents, proof-read and edit assignments and learn to maintain a consistent tone and quality.

Assignment

Develop an identity for a new brand of chewing gum with exotic, on-trend flavors such as acai, lychee, goji berry and elderflower. Your target is 21 to 39 year olds, equally male and female. Your desired tone is sophisticated, vibrant, energetic, bold and above all, premium.

:: First Task:

Come up with a name for the product line and provide rationale behind it. Ensure the product’s name is proprietary and could not be confused with a competitor. Show us your recommended choice and a few alternates, with rationale on why they make sense.

:: Second Task:

Imagine the brand is considering releasing a new flavor – lychee. Create a list of sellable names for the flavor and provide the reasoning behind each one.

:: Third Task:

Develop a tagline and a series of headlines that can appear on print ads, billboards and other materials. Consider different sub-targets such as working moms, college-age males, etc. and how you will tailor your tonality to each of them.

:: Fourth Task:

Think big. Create a 360° marketing program that will get people excited about this product. Develop ideas for grocery stores, convenience stores, digital mediums, grassroots, social media, etc.

We are looking for more than just the final answer. We want to know how you got there. Share it with us and give us your rationale.

Portfolio

Give us more than great headlines — show us your ideas. Your portfolio should include bigger concepts that are executed in a variety of ways, including print advertising, non-traditional marketing, interactive ideas, experiential events and more. Think creatively, think strategically and most importantly, think big. The concept is key.

STEP 3

SUBMISSION

Please send all of your final materials to:
Moosylvania Marketing
Sharon Ayres
VP of Human Resources
7303 Marietta Ave.
St. Louis, MO, 63143