Digital Media Planning

Digital Media Planning, Buying and Measuring

Possibly one of the most important aspects of marketing is the media strategy. With the amount of content being published every second, it’s more important than ever to stand out and connect with consumers across the funnel. 

It starts by understanding our consumers and how they interact across platforms. We create a seamless media strategy that focuses on intercepting consumers on their terms. 

Whether it’s a social media strategy or a digital media plan utilizing programmatic media, we match the brand opportunity with the consumer journey. We support this strategy with ongoing optimizations based on analytic reporting and key performance metrics for continued success.


The Moose Digital Media Buying Process

In order to ensure brands place content in the most engaging, effective, and efficient way possible, our team of planners and buyers take the following steps:

  • Develop persona/brand targets

  • Create a communication strategy

  • Define media channels and optimal interception opportunities

  • Customize plans by target/persona  

  • Measure performance and content analysis


Effective and Efficient Media Plans

Developing a media plan that focuses on moving the consumer down the funnel is necessary in the current marketing ecosystem. Our media process is coupled with years of research on millennials and their adoption of brands. Consumers now see brands they choose to participate with as enriching their life. Media plans must take into account how the brand fosters a relationship beyond the moment a consumer buys or uses its product or service.

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