It’s not what we say – it’s what consumers teach us.

 
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We continuously monitor the ever-evolving world of brand relationships to better understand how and why people adopt brands.

From our annual national survey on Top 100 Brands to in-depth fan interviews and brand case studies, we’re always uncovering new insights.

And using them to develop strategies–featured in our books The Participation Game and Join the Brand–that take our work to the next level.

Because an original approach to developing unique solutions helps us inspire people to not just buy brands, but join them.

We're ready when you are.