Launching a Limited Edition with as Much Flavor as Spice Adams
E&J Spiced x Spice Adams
The holidays are synonymous with brandy season, and E&J set out to own it with the limited edition launch of E&J Spiced. To help gain awareness for the new flavor, we partnered with a spokesperson known for spicing up the game: Spice Adams.
The former NFL player turned internet superstar helped deliver unprecedented awareness by bringing his authentic personality to the brand in a 360 consumer program.