Launching a Limited Edition with as Much Flavor as Spice Adams

E&J Spiced x Spice Adams

The holidays are synonymous with brandy season, and E&J set out to own it with the limited edition launch of E&J Spiced. To help gain awareness for the new flavor, we partnered with a spokesperson known for spicing up the game: Spice Adams.

The former NFL player turned internet superstar helped deliver unprecedented awareness by bringing his authentic personality to the brand in a 360 consumer program.

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