Standing for Change with E&J Brandy

E&J Brandy

In the summer of 2020, we secured E&J Brandy a premiere partnership with The Basketball Tournament—the first live sporting event back on ESPN. With it came the opportunity for a national broadcast spot airing throughout the game. Rather than focus on product messaging, we decided to tap into the needs of our fanbase and take a stance for change. To establish authenticity and further support the message, we brought E&J’s partnership with the National Urban League, an organization dedicated to empowering minority communities, to the forefront and spotlighted all local minority entrepreneurs for the talent.

NATIONAL BROADCAST SPOT AIRING ON ESPN

IN-GAME SEGMENTS HIGHLIGHTING THE NATIONAL URBAN LEAGUE

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