All Hail George Remus, King of the Bootleggers
George Remus Bourbon
George Remus was one of Prohibition’s most notorious bootleggers. A lawyer and pharmacist by trade, Remus found loopholes in the Volstead Act to build his empire, earning him the name “The King of the Bootleggers.” With this fascinating story as a backdrop, our goal is to transport today’s bourbon consumer back to the early 1920s at every touchpoint. In doing so, we want to make George Remus the Brand as interesting to fans as George Remus the Man.
Complete with a consumer club called “The King’s Circle,” a game, and information about the bourbons, we use GeorgeRemus.com to bring the brand to life.
"TASTE OF PROHIBITION" BOOK
Developed for events, this booklet featured facts about George Remus and his bootlegging empire, as well as, genuine Prohibition-era recipes.
These flight mats told the specific story of Prohibition in each market, including naming the George Remus cocktail flight after a local politician who supported the repeal of Prohibition.