The Evolution of an Icon

Macanudo

As one of the iconic names in premium cigars, Macanudo has a long and tradition-rich history. However, today’s consumers and retailers have begun to care less about what’s old and more about what’s new. Viewed as dated, we used the launch of Macanudo’s Inspirado line to modernize the brand and bring life back into a once-proud name. The result was a dramatic departure from Macanudo’s traditional look and tone–an approach that boldly declared a new path forward. Immediately resonating with all audiences, Inspirado has added even more cigars and is now the fastest-growing line in the Macanudo portfolio.

PRODUCT LAUNCH AT NATIONAL CONVENTION

Booth 1 v2

MICROSITE DEVELOPMENT

printad v3

PRINT CAMPAIGN

printad2

New Amsterdam Vodka

Helping New Amsterdam Vodka Put its Best on Ice

See More

We're ready when you are.