Helping Sapporo get on a Roll with International Sushi Day

Sapporo

When Sapporo was looking for occasions the brand could be a part of, Moosylvania helped them plant a flag in their very own holiday: International Sushi Day. Since debuting the campaign in 2015, we’ve expanded fan participation opportunities, seeing year-over-year sales growth–and a year-over-year increase in fan excitement.

HOW-TO VIDEOS CO-CREATED WITH VICE FEATURING A RENOWNED SHUSHI CHEF

THE “SAPPORO SUSHI STAR” GAME ENGAGED FANS DIGITALLY, PUTTING THEM IN CHARGE OF THEIR OWN SUSHI RESTAURANTS.

Game

A PARTNERSHIP WITH THE OPENTABLE NETWORK DROVE DINERS TO MAKE RESERVATIONS FOR THE BIG DAY.

sapporo open table

Punch Cigars

Brothers and Sisters, Unite!

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We're ready when you are.