Helping Sapporo get on a Roll with International Sushi Day
Sapporo
When Sapporo was looking for occasions the brand could be a part of, Moosylvania helped them plant a flag in their very own holiday: International Sushi Day. Since debuting the campaign in 2015, we’ve expanded fan participation opportunities, seeing year-over-year sales growth–and a year-over-year increase in fan excitement.
ON-AND-OFF-PREMISE POINT OF SALE
HOW-TO VIDEOS CO-CREATED WITH VICE FEATURING A RENOWNED SHUSHI CHEF
We enlisted influencers to build buzz and awareness on social media.
THE “SAPPORO SUSHI STAR” GAME ENGAGED FANS DIGITALLY, PUTTING THEM IN CHARGE OF THEIR OWN SUSHI RESTAURANTS.
A PARTNERSHIP WITH THE OPENTABLE NETWORK DROVE DINERS TO MAKE RESERVATIONS FOR THE BIG DAY.
