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June 2011

OpinionLab, a feedback-management company, has developed software that enables smartphone-toting shoppers to interact with brands remotely. Using QR codes on their products, companies can now gain customer feedback without spending $100,000 on a wave of focus groups that span across the country. “The most successful companies in the future, I believe, will be those who become progressively more and more customer-driven,” said OpinionLab Chief Executive Rand Nickerson. For the full article visit Power of Tech.

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