Coors and Bacardi jointly organized a flashmob in Las Vegas outside of Planet Hollywood. A video of the flashmob has been posted to YouTube. Flashmob was centered around a popup nightclub that was set up and then populated by a mass group of casted participants. The participants walked a red carpet, took pictures, danced to a DJ while bartenders poured Bacardi and Coors drinks. After 30 minutes of the party, the DJ stopped the music, participants froze in place, set down their drinks and left the scene. The pop up night club was quickly disassembled and removed. For more information see Promo Magazine.