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February, 2011

The CW Television Network, in partnership with Virtual Greats and Meez mobile social entertainment, has launched two custom branded boutiques selling virtual ‘goods’ branded for the network’s shows “Gossip Girl” and “The Vampire Diaries”. Branded items available in these mobile boutiques include clothes and jewelry, and fans of the shows and users of the Meez network can access the shops through a MeezNation app that is available for Android phones, iPhones and iPads. The app and custom boutiques target the shows young adult based market.

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