Express has added QR codes to store windows and clothing tags inorder to encourage downloads of the store’s app and promote their social sites to their consumers. The QR codes placed on the windows of the New York stores and placed on tags for clothing lead to the mobile landing page where consumers can learn about and easily download the Express app for iPhone, Android, or Blackberry platforms. Express hopes that the app downloads will lead to more memorable in store experiences as well as increase engagement with the fashion retailer’s social media sites. For more information see Mobile Commerce Daily.
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