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May, 2011

As a thank you for making Frito-Lay the Guinness World Record holder for “Most Facebook Likes in 24-Hours”, the brand provided customers with printable $4 coupons available on the brand’s Facebook page. “The chip coupon was intended to be a thank-you to the people who had participated all week long in our streaming program,” said Ram Krishnan, director of marketing for the PepsiCo-owned brand. The first 24,000 visitors to the Facebook page on April 29 could click on a special tab to redeem their coupon. For more information, visit PromoMag.com. To read the original post regarding the world record, click here.

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