The Guinness St. Patrick’s Day Facebook app broke the record for “The Largest St. Patrick’s Day Celebration” in The Guinness Book of World Records. The campaign was hosted on their website and had an app running on Facebook where people could make their pledge to drink responsibly and party. The app had 435,456 participants worldwide that helped set the new record. “ We did it! Now St. Patrick’s Day is officially The Friendliest Day of the Year. May it forever represent the true spirit of Irish friendliness and everyone who made it a brilliant day to remember.” Social media integration through Facebook makes it possible to bring people together and celebrate in a whole new way. How do you celebrate St. Patrick’s Day? For more information, please see Marketing Pilgrim.