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March, 2011

Home Depot has partnered with Scanbuy to provide shoppers with mobile barcodes at shelf. When shoppers scan the codes, they are directed to Do-It-Yourself videos, product and buying guides and even the possibility to purchase the item online. Users must first download the HDScan technology, available as an app or by texting. As for the percentage of users likely to use the technology, “JumpScan claims that 57% of Facebook and Twitter users have also used QR Codes (a similar technology to scannable barcodes) at least once in the past year,” (Mashable.com).

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