Huggies Korea engaged new mothers over this holiday season by offerings a “Baby Babbles Translator” through YouTube. Mothers were encouraged to upload videos of their babies babbling to the company’s Korean YouTube channel. Huggies then selected videos to ‘translate’ and posted videos to the YouTube channel of their translating team deciphering the babblings and determining exactly what the baby was trying to say. In all Huggies created over 25 videos with their ‘translations’. The parents of the chosen baby videos received a gift from Huggies after the holiday season. For more information, see Creativity Online.
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