Kleenex is promoting the launch of their new Kleenex Cool Touch Tissue with their online “Softness Worth Sharing: Send One, Get One” promotion. This promotion allows consumers to virtually gift personalized boxes of the new Kleenex tissue via Facebook to friends. Consumers can also physically send a sample “share package” of the tissue to a friend in the mail. By mailing a friend a box of Kleenex, you will also receive a box of the new Cool Touch Kleenex at your house. Fans are also encouraged to submit a photo of themselves holding a box of Kleenex to add to their online photo album. So far more than 267,000 consumers have shared boxes of Kleenex online or through the mail. For more information about the online promotion, visit the Kleenex Softness Worth Sharing site.