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Lil Wayne has increased his DVD sales by 20% after promoting mobile content on Myxer.com. Mobile content offered included wallpapers, ringtones and downloads. Music producer Quincy Jones III used the site and campaign to help build buzz for Lil Wayne’s documentary titled, “The Carter with Lil Wayne.” In additiona to the campaign on Myxer.com, Myxer also created a WAP/Web site specifically for the documentary.

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