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September, 2011 Malibu Rum is using a Facebook Game as a brand extension to increase customer loyalty during winter months. The launch of the new game is a first for a spirits brand. The launch of the game also follows the spring introduction of Malibu Black, a less sweet, amber-colored rum positioned for winter. The brands goal is it to keep Malibu top of mind for the consumer outside of the summer months. For more information, see http://adage.com/

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