Neiman Marcus tests their new iPhone app concept, catering to both the consumer and Neiman Marcus sales associate, in four major markets. The app allows consumers to browse products and store locations, and even book appointments with associates or hold items. Once in-store, their mobile experience becomes live and allows them to receive notifications on new arrivals, store events and connect with a sales associate to try on clothes, etc. The app will also scan QR codes placed in-store, featuring items at that location that are the season’s newest trend. For the Neiman Marcus sales associate, the app will gather more information on their shoppers, helping them to provide better customer service and a more personalized experience. With a mobile app for business use and for it’s customers, Neiman Marcus can leverage mobile in the retail space – an area seeing much growth. Neiman Marcus has proven to speak digital in past promotions, including foursquare use at in-store events, and their new mobile campaign shows they are putting great effort into understanding the new landscape from all angles. Creating a mobile app that works for their sales associates and to better the consumer’s in-store experience was a smart move. What do you think? To learn more about this mobile app case study, please see Luxury Daily.