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Nordstroms has updated its mobile app to include a holiday gifting guide as the front page. The gifting guide aims to help consumers shop this season by providing gifting suggestions for groups of people such as men, women, newly weds, mothers and more. Nordstroms’ app allows users to purchase an item with an easy “one click purchase” option, or easily reserve the item for pickup at their nearest store.  The company is also offering free shipping for any items purchased through the app this season.  Nordstrom’s update to their app comes after the successful launch of their Facebook app “Norstroms Santa” which also helps consumers with holiday season gifting.  For more information see Luxury Daily.

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