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Over the past few weeks, P&G has begun to add e-commerce to the Facebook pages of some of their brands, such as Tide, Gillette and Olay, and several more are slated to go on line in coming weeks. Items purchased will be fulfilled through the existing P&G e-store, but the Facebook commerce from P&G has also attracted Walmart.com, who is considering linking with the P&G pages in the future.

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