Pontiac promotes its G8 GXP sedan with Maxim mobile properties. Looking for males who want to purchase automobiles, Pontiac made branded wallpaoers with Maxim models for consumers to download. Going beyond a typical banner ad, Pontiac utilizes Maxim’s demographic o supply consumers with actual content to experience. With Maxim’s large readership, a cross-promotion with Pontiac’s target was a perfect fit. The app uses a pay-per-click mobile performance campaign, downloadable wallpapers, and banner ads that run along the mobile site.