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Tag Heuer announced they would introduce a gaming application on their Facebook page that allows users to experience racing with Lewis Hamilton. To promote the launch of the application (coming this January), the company released a teaser video demonstrating the lifelike experience users will be able to feel while playing the game. “Ultimate Lap is an occasion to celebrate Tag Heuer’s motoracing heritage as well as our long-lasting relationship with Vodafone McLaren Mercedes, with whom we share a real passion for innovation,” said Alexandra Wolf, community manager at Tag Heuer , La Chaux-de-Fonds, Switzerland. To learn more about this new experience, please visit InTheMoment.com.

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