The Weather Channel launches The Weather Channel Social – featuring tweets with forecasts for their web, mobile and on-air platforms. The tweets will be paired with the relevant city location to feature real-time forecast conditions and add an element of “story-telling” to weather reporting. The tweets will appear in Weather Channel’s iPhone app, as well as on television. To further their initiative, The Weather Channel has also created 220 local Twitter feeds for cities. For more information, please see Mashable.
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