Weight Watchers is reaching out to current and potential clients via the brand’s Facebook page encouraging them to “Believe”. The new campaign promotes 2012 as the “Year to Believe” via a Facebook app where users can share success stories and reach out for support. The Facebook page promotes the application through the Wall, but the social campaign is supported by a 360º campaign which boasts new mobile connections and more personalized options for new users. To learn more about this campaign, please visit PRNewswire.com.
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