Raise Anchor with America's First Craft Brewery
Moose helped write the next chapter in the storied history of America’s First Craft Brewery: Anchor Brewing.
Anchor Rebrand Launch
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Brand & Project Management
- Social & Digital Assets
After 125 years of paving the way for the craft beer movement, Anchor Brewing was looking to launch the next chapter for the brand.
Pay homage to the roots of the America’s First Craft Brewery while making the brand more relevant to a new generation of beer drinkers.
This “old” brand and a newer consumer already had a few things in common–like a thirst for adventure and an appreciation for those who blaze their own trails.
Moose created a relaunch campaign that raised an Anchor to those who share the brand’s pioneering spirit and set the brand on a course towards the future.
Thirsty For More