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Bud Light Legends
Reintroducing Fans to the Bud Light Legends
When Bud Light launched their new loyalty platform during the Super Bowl, Moose gave viewers a place to learn about the program and catch up with their favorite Bud Light Legends.
The Deets
Project
Super Bowl Landing Page
Client
Bud Light
Year
2021
Category
Two-Way Engagement
Services
- Strategic Planning
- Content Strategy
- Brand & Project Management
- UX/UI
- In-House Front- & Back-End Development
The Situation
To support their Super Bowl spot that featured icons of their past campaigns joining forces, Bud Light needed a way to introduce viewers to their new loyalty program: Bud Light Legends.
The Challenge
Moose was enlisted to develop an engaging platform that could educate Bud Light fans on what to expect from the new loyalty program and handle the traffic that would be driven from the most watched event of the year. And the Big Game was mere weeks away.
The Insight
The benefits of the loyalty program would speak for themselves. Our task was to excite fans by reintroducing them to their favorite Bud Light Legends.
Our Solution
Develop a site that put these beloved characters front and center and featured classic commercial content. Once we reintroduced these icons, we could introduce the new Bug Light Legends loyalty program.
Moosylvania built a site that could handle Super Bowl traffic and introduce viewers to the Bud Light Legends program.
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Bud Light Legends
The site moved dynamically as fans interacted with the Legends.
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